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Digital Marketing
Smmact – The Ultimate Solution for Social Media Growth
Introduction Social media success depends on visibility, engagement, and credibility. Whether you’re an aspiring influencer, a brand looking…
How to Create a Swipe File for Your Social Media Ideas
What do you do when faced with an empty page? Chances are, you go hunting for some inspiration.…
9 Learnings from the Buffer Team
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast…
5 Social Media Predictions for 2024 (ft. Experts)
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about…
How My E-commerce Company Has Used Personalization to Build an Email Marketing Channel With a 55 Percent Open Rate
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with…
I Tried LinkedIn Premium as a Creator — Here’s My Review
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m…
What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even…
How I Grew My Business to Multiple Six Figures by Embracing AI (And How I’ll Use it in 2024)
Like many small business owners, I spent a lot of time in 2023 considering how I wanted to…
I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.…
What Is Zero-Click Content and Why Should You Create It?
Picture this: you spend hours working on a piece of content only to direct your sizeable social media…
How to Start a Creative Agency
Start a Creative Agency Creative agencies are the masterminds behind dynamic web content, dazzling marketing campaigns, and memorable…
How to Use LinkedIn for Business in 2024
What would it be like if your prospective buyers could meet your brand? What would your business talk…
How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business
My business started off as a small, experimental project nearly a decade ago. I had a lot of…
9 New Threads Features (+ How to Use Them)
After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more.…
Our Best Performing Social Media Content of 2023, And Why We Think It Worked
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It…
17 Pop Culture Moments That Trended on Social Media in 2023
As the year winds down, it’s time to stroll down memory lane and revisit the pop culture moments…
Unpacking Every Feature We Built in 2023
Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on…
How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month
As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance,…
How I’m Shifting My 2024 Marketing Approach
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined…
11 LinkedIn Carousel Ideas (And Examples)
LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format,…
7 Creators On The Systems That Support Their Content Creation
Since the first blog post was published and the first YouTube video was posted, content creation has evolved…
I Got Meta Verified on Instagram — Here’s My Honest Review
I’ve attempted to get verified on Instagram about three times over the past few years and — as…
5 Tips To Improve Consistency As A Content Creator
Think about five content creators you admire. Regardless of who they are, there’s a common thread: consistency. Now,…
How I Went Viral on X (Formerly Twitter): An In-Depth Analysis
Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus…
The Ultimate Guide to Repurposing Content (With Examples)
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner,…
How We Built the Buffer Guest Posting Program
Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes…
Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression…
I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in…
11 Places to Find Scroll-stopping Instagram Templates for your Posts, Stories, and Reels
When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s…
How I Grew LinkedIn Audience to 42k+ Followers
It was 2015, and I was in my first year of college when I learned about LinkedIn. Like…
How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and…
We Checked On Our 2023 Social Media Predictions And How They Performed
Social media had a pretty interesting year, from the rise of the creator economy to the constant addition…
10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly…
I Published AI Content on LinkedIn for 7 Days – No One Noticed
Can you run a social media account only using AI? I recently took some time off work and…
How This Founder Built a $5 Million Product Business With No Experience in Product Development
💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and…
Buffer is Remote but not Async-First, Here’s Why
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes…
The Black Friday Deal That Helped My Business Grow Sales
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that…
9 Genius Ideas to Steal for Your Black Friday Marketing Campaigns
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for…
5 Tips for Turning Your Social Media Following Into a Paid Membership Community
When I was building a social media audience for an e-commerce company I ran a few years ago,…
How to Find Trending Audio on Instagram (+ 13 of the Best From 2023)
Choosing the perfect audio to accompany your latest Instagram Reel is an art, not a science. Still, opting…
I Tried X Premium for 3 Months — Here’s What Happened
X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in…
4 Alternatives to Typical Black Friday Campaigns in 2023
We’ve all been part of the rush to figure out gifts for family and friends as the holiday…
Ideas for Your Social Media
For small businesses, a little visibility can go a long way. And there’s no better time to show…